Outdoor Naked Eye 3D LED Display

The naked eye 3D display, also known as the glasses-free 3D display. People are full of curiosity about it and want to create such a special outdoor display in important locations.

In short, the combination of “special screen design + creative video material” achieves a naked-eye 3D display effect.

Table of Contents

Outdoor naked eye 3D led screen case study

1. Center of business district

There is a huge outdoor LED display in the center of the business district, with a total area of 3788 square meters, built around both sides of the building.

The entire display screen takes into account the architectural aesthetics and integrates with the business district environment, while showing the prosperous city as well.

It also puts the pedestrian’s sight on the best viewing area, bringing a more immersive experience to the target audience.

Outdoor-naked-eye-3D-Display

2. Park

The naked eye 3D screen is installed in the municipal park. The creative focus of the project is the flamingo, which symbolizes love.

It creates a natural habitat for flamingos and provides an excellent 3D landscape: a huge flamingo is attracted by the butterfly flying off the screen, and then rushes out of the screen to bring the butterfly into the garden.

The creative LED screen on the other side is in the shape of a huge wine glass, flowing with crystal clear liquid.

Glasses free 3D LED screen

3. Old building renovation

Yunnan Kunming Golden Pavilion Department Store is a building with a long history. It is located in the core CBD business district of the city.

More than 1,400 square meters of outdoor LED displays are embedded in this old building, creating greater commercial value for advertising.

Through these LED display application cases, we can see that more and more people are focusing on creating high-quality content and a special atmosphere.

4. Media facade

The building facade has an original design. One of the most important requirements for building media facade is that it will not affect the original aesthetic design of the wall, which keeps the uniqueness of the building itself.

During the day, the pixel density and brightness are also enough to ensure that the video content on the screen is clearly visible and colorful.

In the evening, the naked-eye 3D screen brings shock to pedestrians passing by.

In this case, DAKTRONICS created a curved corner media facade that perfectly fits the building facade of Suzhou Jinxiu Lanshan Commercial Plaza.

The main screen is installed with high resolution 25mm*50mm pitch LED Mesh to play advertising video and image information. The side screen adopts a 62.5mm pixel strips.

Due to the characteristics of the 62.5 pitch strips, even in the side screen position, it can still clearly display images or text information working together with the main screen. In order to obtain the best final visual effect, the designer has made many attempts.

Copyright belongs to Daktronics

5. Crossroads / Street corner

3D LED display installed on the buildings at the crossroads or street corner is an excellent platform for brand and advertising. Pedestrians, drivers and passengers passing by on the road are the main audience.

Is it possible to make an indoor glasses-free 3D screen?

An indoor screen is not so big and bright as an outdoor screen. The watching distance is also much more closer. Is it possible to feel a naked-eye 3D visual effect when you watch the screen only within several meters? Here are some cases for your reference.  We’ll find that it is not the key to make it outdoor or indoor to build a naked-eye 3D display.

1. Brand store

The 3D display screen in the brand store can attract a large number of potential customers to watch, stay, and make them more patient to watch the complete advertisement.

2. Exhibition

At the exhibition, attracting more visitors is the primary goal. The 3D LED screen at the conspicuous position of the booth entrance allows people to stay and increase much popularity, so as not to miss real potential customers.

3. Corporate headquarter

Constructing a 3D screen conforming to the architectural aesthetics at the company headquarters can not only display the company’s culture and history, but also quickly and conveniently promote the company’s brand and business philosophy. It makes mployees feel proud and gives customers the best first impression.

4. Stage

LED displays on the stage are already indispensable and very common. But how to create a unique display effect is a question that designers must consider from the initial stage design. By using the characteristics of the display screen that can cover different area arbitrarily, combined with customized 3D video, an immersive stage environment will be created, which will give people a unique visual experience.

What is the great value of making these huge 3D glasses-free screens?

Through these LED display application cases, we can see that more and more people are focusing on creating high-quality content and special atmosphere.

1,Create a public art media space

It can transform the building into a landmark combining art and technology.

2,Increase brand value

This form of outdoor advertising can not only spread the brand, but also use artistic content to establish a brand image, thereby increasing brand value.

3,Leading the new direction of technology

3D LED display is a new breakthrough in the field of outdoor display, and the interactive 3D display is also the direction of future screen development.

4,Pursue beauty

People will always have a desire for beautiful things, even in outdoor public spaces. People’s pursuit of visual experience is constantly developing towards creativity, novelty, and fun.

What are the limitations of 3D LED screen in commercial applications?

Although 3D screens are so popular, at present naked-eye 3D LED screen still has certain limitations in commercial applications.

3D content production costs are high

First of all, the production cost of creative content ranges from 500 US dollars per second to several thousand US dollars per second. Not all customers can afford such high costs.

Each screen requires customized 3D content

For curved glasses-free 3D screens, there is only one direction for the best viewing angle.

In addition, 3D content needs to adapt to the screen shape, sizes, viewing angles, and other parameters. It is difficult to copy content in different locations and on different screens. Therefore, each additional large LED screen requires additional time and costs for the 3D content production.

Avoid visual fatigue

Taking into account the enthusiasm of people’s perception of creative contents, in order to avoid people’s visual fatigue, the actual broadcast cycle of naked-eye 3D advertisements is usually very short. That is not suitable for the daily commercial placement of outdoor LED media.

How to combine content with brand?

The most difficult thing is that creativity reflects commercial value. So how to integrate with customers’ products and brands is the key to achieving advertising effects.  Not only making the video very attractive, it is also best to match the customer’s marketing needs.

Key points for making a successful outdoor giant 3D naked eye display:

1. Enough pixels to create rich details

Outdoor giant screens larger than 500 square meters which has enough pixels is very suitable for achieving naked-eye 3D effects.

2. Higher contrast and HDR (high dynamic range)

The naked-eye 3D LED display with high refresh rate, high grayscale and high contrast can not only express the details of the dark and bright parts clearly and vividly, but also can easily display realistic 3D content. The realistic effect makes the audience feel the immersive experience effect.

3. Best viewing distance and range

Outdoor display screens are usually located in the center of business districts, or at crossroads, or in squares. In short, it is a place where people often come and go.

Therefore, it is recommended to make it into an arc shape, because the large-span screen can ensure that pedestrians are always in the best viewing area.

4. As light as possible and easy to maintain

During the installation process, due to the large area of ​​the entire screen, it is necessary to consider the load-bearing capacity of the building and try to choose ultra-light outdoor cabinets to ensure safety and stability after installation.

The easy-to-maintain feature reduces the maintenance cost and time in the later period, and maximizes the ROI.

5. Less power consumption

A screen with a huge area will generate a lot of power consumption for long-term use. And the higher the brightness, the greater the power consumption will be. Therefore, power consumption is also a concern.

6. Stable and reliable even in harsh outdoor environments

For outdoor use environment, the product needs to be tested under harsh outdoor conditions, waterproof, dustproof, anti-corrosion, etc. Stable and reliable products, even in harsh outdoor environments, they can be used for many years

7. Match the surrounding building environment

In order to produce public artworks, huge outdoor display screens need to be consistent with the overall design style of the building and seamlessly integrate with the environment.

The shape of the display screen and the content to be played also need to be integrated with the local culture and reflect the content of people’s attention.

8. Excellent video material

Excellent playback materials, by showing unexpected visual effects, make people impressed and give people a highly immersive visual experience.

For example, you can make video content according to special seasons, play 3D waves and marine life in summer to give people a cool feeling, or make characters or cartoons that everyone knows to immediately arouse people’s enthusiasm.

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